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IISGNII गुरुर ब्रह्मा गुरुर विष्णु गुरुर देवो महेश्वरः गुरुः साक्षात्परब्रह्मा तस्मै श्री गुरुवे नमः

CASE STUDIES IN MARKETING : THE INDIAN CONTEXT------PHI

395.00 375.00

Description:

This well-received and appreciated book by the students of business schools across the country, in its Sixth Edition, provides cases that have been culled from the real business world and drawn from authentic sources.

In this revised edition, most of the cases have been thoroughly updated and following four new cases have been introduced:

•     Indian Retail Industry
•     Indian Airline Industry
•     Hindustan Unilever Limited
•     3G Network in India

These cases highlight the business environment of different companies, specifically from the view of competitiveness, product development, market strategies and international business.

The facts and data given in the case studies are compiled and presented in a simple and easy-to-read style for better understanding of the market practices.

The book is meant as an adjunct text for postgraduate students of management. Besides, executives attending various management and development programmes would also be greatly benefited by reading this book.


Contents:

Preface • Preface to the First Edition

Introduction to Case Analysis



Part I         MARKETING

Case 1       HMT: Machine Tools Division

Case 2       Oilseeds Growers Cooperative Society

Case 3       Retailing, Advertising, Marketing and Merchandising Services

Case 4       HMT Watches

Case 5       Bharat Heavy Electricals Limited

Case 6       Bharat Earth Movers Limited

Case 7       British Physical Laboratory (BPL)

Case 8       Indian Garments

Case 9       IDE Drip Irrigation System for Microirrigation

Case 10     Hindustan Unilever Limited

Case 11     Retail Industry



Part II        INTERNATIONAL MARKETING

Case 12     Infosys Technologies Limited

Case 13     I-Flex Solutions (Currently Oracle Financial Software Solutions)

Case 14     Gillette India

Case 15     SAP India

Case 16     Global Marketing in Wipro: Growing in Strength

Case 17     Ace Designers

Case 18     Mysore Sales International Limited

Case 19     New Government Electric Factory Limited, Bengaluru   

         

Part III       SERVICES MARKETING

Case 20     Hotel Taj West End, Bengaluru

Case 21     Credit Card Business of Standard Chartered Bank

Case 22     Karnataka State Tourism Development Corporation               

Case 23     Hotel Ashok, Bengaluru

Case 24     East-West Airlines: A Failed Experience

Case 25     Sterling Holiday Resorts

Case 26     Thomas Cook: To Be or Not to Be?

Case 27     Namdhari’s Fresh

Case 28     DaimlerChrysler

Case 29     Charter Aviation Services

Case 30     Café Coffee Day

Case 31     3G Network in India

Case 32     The Indian Airline Industry—Will the Flight be Smooth?



Appendix    National Tourism Policy 2002

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