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IISGNII गुरुर ब्रह्मा गुरुर विष्णु गुरुर देवो महेश्वरः गुरुः साक्षात्परब्रह्मा तस्मै श्री गुरुवे नमः

Karma Cola Sub title: Marketing the Mystic East Author: Gita Mehta-penguin india

501.00 450.00

From the late 1960s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives could be found in the East. Recording her observations of these ‘pilgrims’ interacting with their hosts, Gita Mehta skewers the entire spectrum of seekers: The Beatles, homeless students, Hollywood rich kids in detox, British guilt-trippers and more. Brilliantly irreverent, Karma Cola displays Mehta’s gift for weaving old and new, common and bizarre, history and current events into a seamless and colorful narrative that is at once witty, shocking, and poignant.

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