A Guide to Entrepreneurship-----jaico

A Guide to Entrepreneurship is a practical guide, packed with examples and case studies, demonstrating how (and how not) to make a small business work. The book will help readers decide whether this is a course they want to pursue, what skills and disciplines they will need to make a go of it, and what obstacles they will need to overcome along the way.

Areas covered include:
— avoiding the pitfalls of the “single-skill” entrepreneur
— raising capital and managing cash
— getting the market right
— investing in new technology
— getting to grips with red tape
— managing growth