A Guide To Organisational Creativity* ------jaico
This book represents the result of years of
research, and the distillation of a consulting package prepared by the
authors under the brand name “Mindmix”. The book explains in easy,
practical steps how to make innovation happen in your organisation.
Clear guidelines are presented on:
— How to find new ideas
— How to overcome barriers to creativity and innovation
— How to screen and evaluate new ideas as they are generated
— How to manage the process from concept to implementation
This best-selling guide to organisational creativity has been completely
revised and updated, including new research and further refinements of
the authors’ unique approach. A Guide To Organisational Creativity remains, more than ever, the definite guide to creativity in the workplace.
