Business Research Methods------jaico
Designed
for students undertaking project and thesis work at diploma, masters
and doctorate levels, this book is an ideal source to guide students
faced with projects and dissertations through the pitfalls of research
methods. Unique among books of this kind, it contains a comprehensive
listing and critical discussion of the available secondary sources of
Irish data suitable for marketing, finance and human resource research
projects. There is also a useful discussion on the impact of the
Internet as a source for business research.
Business Research Methods details the importance of
methodological thinking as well as technical knowledge, showing how this
combination will enable students to select the most effective research
approach and design and implement the actual research strategy. The
book’s scope includes survey research, the sampling process, case study
research, action science and report writing skills.
Business Research Methods will ensure that business students
have a firm understanding of the main methodological approaches to
business research from both a practical and a theoretical perspective.
