e-Retailing Principles and Practice-himalaya

The knowledge of e-Retailing system is necessary for those pursuing the degree and postgraduate degree course in Business Management, even for the students of Business Management courses having electives as Marketing or Retail Management or part of the curriculum that necessitates the basic knowledge of e-Retailing.
This book is written considering the students pursuing the first order course in Management that forms a part of any of the degrees stated above. It slowly converges to almost all the necessary part of the e-Retailing system design and operation. The discussion presented is lucid and accompanied by a number of easily understandable diagrammatic representations. The explanations are also used for the concerned candidates whose course requirement is a little in depth. Each diagram is sufficiently detailed to support fast and easy understanding by the readers. Each chapter is accompanied with self-test exercises to measure progress of the readers.

1. Foundation of e-Retailing
2. e-Retailing The Application Domain
3. Competitive Strategies
4. e-Retailing: The Current Trends
5. e-Commerce: Procedures and Methods
6. Commercial Website Designing
7. Computer Networking: Concepts and Applications
8. Database Concepts: The Foundation
9. Data Warehousing: Basic Technology and Utilization
10. Enterprise Resource Planning: Design and Implementation
11. Decision Support System: The Knowledge Foundation
12. RFID: New Era Technology and Application Domain