IISGNII गुरुर ब्रह्मा गुरुर विष्णु गुरुर देवो महेश्वरः गुरुः साक्षात्परब्रह्मा तस्मै श्री गुरुवे नमः

International Business-himalaya

250.00 240.00

This book has covered all major topics of International business. It can be referred as reference as well as textbook for BBA, MBA, M.Com., M.A., and for B.Com students. This book will help the students to have in-depth knowledge about international trade and commere. This book will also help The professionals dealing in international business for conduction their activities in a smooth manner; they will also be able to know about the issues and challenges existing in international business.


Contents -

1. International business: An Overview

2. International Marketing: An Overview

3. International Trade Theories

4. Recent Trends in India’s Foreign Trade

5. International Environment

6. Terms of Trade

7. International Business Strategies

8. Regional Economic Integration (Regional Blocks)


10. National Financial Institutions

11. International Financial Institutions

12. Multinational Corporation

13. Foreign Direct Investment and BPO’s

14. International Human Resource Management

15. Logistics Management

16. Balance of Payment

17. Globalisation and Privatisation

18. Exchange Rate and Control

19. International Business Negotiations

20. Export Document and Assistance

21. India's Trade Policy

22. Future Trends in international Business