The Economics Of Competition* ------jaico
Competition is seen as a continuous process
in a free market. This book comprehensively explores the competitive
process in its two mechanisms, the transfer of market share from one
rival to another, and innovation of a new product, new method of
production, new market opening, or new source of supply of raw
materials. The Economics of Competition uses the South African
pharmaceutical industry as a case study to challenge accepted economic
and regulatory views on competition and monopoly, then re-establishes
and emphasizes the importance of foundational economic principles. The
effects of public policy, legislation, and pricing regulations are
discussed in detail. The book has several tables and figures to enhance
clarity and is extensively referenced.
This detailed examination is designed to be useful and informative for
scholars and practitioners of competition (antitrust) law,
microeconomics, industrial economics, industrial organization,
managerial economics, and marketing strategy.
